Launching Next is “historic” for the nearly four-decade-old Bud Light brand, Goeler said. “It makes sense for alcohol companies to consider these trends when developing line extensions to keep core consumers engaged with their brands, and offer more choice for people looking for healthier options,” Brandy Rand, chief operating officer of the Americas at IWSR Drinks Market Analysis, told CNN Business. That’s a smaller decline compared to the broader beer industry, making it an opportune category for growth. Retail sales of light beers with a range of 0 to 5 carbs per serving, declined less than 1% in 2021, the firm said. NielsenIQ said that retail beer sales slipped 5.4% in 2021 compared to the year prior, perhaps not surprisingly since the pandemic triggered pantry stocking and sporting events and music concerts were largely canceled. The phrases “zero carbs” and “super crisp” are also prominent on the can.īeer sales had been declining for much of the past decade, but the pandemic reignited consumer interest because of its affordability, brand familiarity and product innovations. When Next hits shelves, consumers will see the hallmarks of typical Bud Light packaging like the blue-and-white color scheme to remind fans the brand is in the “Bud Light family,” Goeler said. But the big difference is in the carbs: Bud Light has 6.6 grams of in a 12-ounce serving, while Bud Light Next has zero.īud Light Next will be priced slightly higher than Bud Light.
Courtesy Bud Light NEXTĪ 12-ounce serving of Bud Light Next is 4% alcohol by volume and 80 calories - that’s 30 fewer calories and about the same amount of alcohol compared to the original. Bud Light Next hits shelves on February 7.
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