What separates USAA from so many other companies is the strict limit on eligibility, since the company only serves current and former military personnel and their families, and civilians with no military ties aren’t eligible for membership. That same year, the company elected its first president, hired a general manager as its first employee, and obtained its first customer in Major Walter Moore. The company was founded in 1922 when 25 active-service military officers came together to ensure each other’s automobiles. If you’ve never heard this line before, we can’t blame you-it was the USAA motto in 1924. USAA Insurance: History and Origin “Service to the services”
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